{"id":8355,"date":"2022-08-30T12:40:00","date_gmt":"2022-08-30T10:40:00","guid":{"rendered":"https:\/\/www.selea.com\/blog\/diciamo-stop-al-greenwashing-2\/"},"modified":"2024-03-05T11:40:51","modified_gmt":"2024-03-05T10:40:51","slug":"diciamo-stop-al-greenwashing","status":"publish","type":"post","link":"https:\/\/www.selea.com\/en\/diciamo-stop-al-greenwashing\/","title":{"rendered":"Stop with greenwashing!"},"content":{"rendered":"

Today we want to focus on a deeply felt, and much discussed, topic: greenwashing.<\/p>

It\u2019s a new word to name a marketing and communication strategy put in place by some companies, which results in the activity of creating a positive image of themselves and trying to sell products to consumers by emphasizing how they protect the environment, but that actually nothing has to do with real sustainability goals.<\/p>

We are strongly opposed to this ethically incorrect practice, as we are convinced that today\u2019s society needs a real collective effort towards sustainability, made up of concrete actions and not just cosmetic ones.<\/p>

We have now calculated how much CO2<\/sub> SELEA has managed to save through investments aimed at reducing its environmental impact; specifically, below is a non-exhaustive list of activities:<\/p>

  1. We have eliminated plastic water bottles, by installing a purifier and distributing metal bottles to our employees;<\/li>\n\n
  2. We have switched from more polluting polystyrene packaging to recycled and recyclable paper packaging, although the latter is more expensive (see this video<\/a>);<\/li>\n\n
  3. Instead of manufacturing products whose repair is more expensive than buying a new product, we have designed our devices to be totally repairable and reusable;<\/li>\n\n
  4. And last but not least, at the beginning of August 2022 we have purchased and installed a 50 kW photovoltaic system to produce clean electricity.<\/li><\/ol>

    In practice, we have estimated that our emissions will be reduced by more than 55 tonnes of CO2<\/sub> every year.<\/p>

    It might sound a small contribution, but we are proud of it and we are committed to keep on with it for the greater good.<\/p>","protected":false},"excerpt":{"rendered":"

    Today we want to focus on a deeply felt, and much discussed, topic: greenwashing. It\u2019s a new word to name […]<\/p>\n","protected":false},"author":2,"featured_media":8148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.selea.com\/en\/wp-json\/wp\/v2\/posts\/8355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.selea.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.selea.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.selea.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.selea.com\/en\/wp-json\/wp\/v2\/comments?post=8355"}],"version-history":[{"count":3,"href":"https:\/\/www.selea.com\/en\/wp-json\/wp\/v2\/posts\/8355\/revisions"}],"predecessor-version":[{"id":8421,"href":"https:\/\/www.selea.com\/en\/wp-json\/wp\/v2\/posts\/8355\/revisions\/8421"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.selea.com\/en\/wp-json\/wp\/v2\/media\/8148"}],"wp:attachment":[{"href":"https:\/\/www.selea.com\/en\/wp-json\/wp\/v2\/media?parent=8355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.selea.com\/en\/wp-json\/wp\/v2\/categories?post=8355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.selea.com\/en\/wp-json\/wp\/v2\/tags?post=8355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}